Search Engine Optimization

Increase Your Google Page Rank

Phase One:
Preliminary Analysis of your website
Content Study
Design Structure Analysis
Navigation (internal and external website linking)
Code Study
Technical (browser compatibility, w3c validation,)
Usability

Phase Two:
(Implementation)
1. Analysis of your competitor
2. Competitors website loading time is very good as compared to Innovative media system
3. Competitors also doing link campaign aggressively
4. Competitors are using newsletter or email subscription .


What We Do (On-Page Optimization)

1. Effective Keyword Research, Concluding a list of Target-Keywords for Home-Page.
2. List of Target-Keywords for various Landing-Pages. (All Landing Pages)
3. Optimized the home page as well as internal/landing pages
4. HTML sitemap is to be prepared and uploaded
5. Web Sitemap is to be prepared and placed at website and to be linked to the homepage.
6. Google Compatible XML-Sitemap has to be prepared, uploaded and submitted to the Google.
7. Keyword Rich Alternate Text Placement.
8. Checking w3c compatibility

(Off-Page Promotion)

1. Blog Creation & Promotion
2. Blog comments
3. Article Submission
4. Search Engine Submission
5. Directory Submission
6. PR Submission
7. Sitemaps Submission
8. RSS Submission
9. Business Listing
10. Classified
11. Yahoo Question / Answers
12. Discussion Forum (DF)
13. Social Bookmarking
14. Social Media Optimization
15. Link Exchange .

Phase Three

Reports Generation (Monthly / Yearly)
Traffic Analysis Report
Ranking Report
Work Report
Monthly Analytic Analysis .

Ongoing Process for 6 months

Website Traffic Projection
1. 10% increase in traffic after optimization using effective keyword research
2. 15% increase by doing social media optimization
3. 20% increase after doing 30 working days dong articles, directory etc.
4. 25% increase after 45 working days
5. And so on increase in traffic of the site
- Weekly/ Monthly Website Status Report. - Weekly/ Monthly Ranking Report .- Website Traffic Report - Ongoing Keyword Research - Web Content Revision based on any changes in services or keywords - Monthly Analytic Analysis .

Actions (One Time Operations)

1. Effective Keyword Research, Concluding a list of Target-Keywords for Home-Page.
2. List of Target-Keywords for various Landing-Pages. (All Landing Pages)
3. Web Sitemap is to be prepared and placed at website and to be linked to the homepage.
4. Robot Text file has to be prepared and to be placed at ROOT of website.
5. Google Compatible XML-Sitemap has to be prepared, uploaded and submitted to the Google.
6. Yahoo Compatible XML-Sitemap has to be prepared, uploaded and submitted to the Yahoo.
7. Keyword Rich Alternate Text Placement. (up to 40 Pages)
8. Subscribing for Webmaster Panels for Google, Yahoo and MSN Live.
9. Checking w3c compatibility and improving content accordingly.
10. Creation of rss feed

Actions (Regular Operations)

1. Submission of website to the major Search-Engines and Directories.
2. Article Submission, to establish, static online presence.
3. Getting more and more Pages Indexed with Target-Keywords in Google and Yahoo.
Getting website crawled regularly by GoogleBot and Yahoo Web-Crawler.
4. Link-Building-Campaign for quality and relevant links to increase Link-Popularity, which will surely add lots of targeted traffic to show the online presence of website.
5. SERP Monitoring and Visitor Tracking, Report Preparation
6. Regular submission of various updations executed throughout the site, to the Webmaster Panel of Google, Yahoo and MSN Live.
7. And all other SEO activities.
5 Steps To Increase Your Google Page Rank
Search Engine Optimization (SEO) Tips:

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

Join forums

Forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.
You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.
Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.


Submit to search engine directories

Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.
Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.
Remember the more links you have the higher your PR will be


Using ezine ads (or newsletters)

Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.
Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).


Creating and publishing articles

Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.
Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.


Links from related websites

Gaining links from related websites can be one of the most frustrating tasks you can attempt.
They are very easy to find, but can be somewhat difficult to obtain links from.
To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs.
You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail's from people requesting links because they don't see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.
Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.
So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it's page rank wouldn't increase even though Google's page rank is 10, it's rank would still be zero because it would only have that one back link


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